True Alliance Business Solutions has been an important partner in supporting the growth and success of Speedo in Australia.

Operating a brand like Speedo across wholesale, retail and eCommerce brings with it significant operational complexity. TABS takes away many of those day-to-day pain points, providing the infrastructure, expertise and support that allows our brand team to spend more of its time where it matters most with our consumers, our customers and growing the brand.

From finance, IT and systems through to warehousing, logistics, customer service and broader business support, TABS provides a strong operational backbone behind the Speedo business.

For us, the real value of TABS is that it allows the Speedo team to focus on what we do best. Sales, marketing and building the brand, knowing that much of the complexity behind the scenes is being taken care of.

Just as importantly, the relationship feels like a genuine partnership. The TABS team understands our business, works closely with our people and has consistently looked for ways to make things simpler and more effective.

Having that capability behind the brand gives us the confidence to focus on our customers, pursue growth opportunities and continue strengthening Speedo’s position in the Australian market.

"TABS removes many of the operational pain points that can distract a brand from its core purpose. It gives our team the freedom to focus on sales, marketing, our customers and ultimately growing Speedo."

Graham Eyres | APAC Regional President, Pentland Brands

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